Gift Card Programming

Fall means gift card giving and programming should be on every spa director’s agenda. Gift card programs should incorporate a marketing plan that create future opportunities for growth. Basic gift card marketing plans typically involve: 1. Marketing objective. This is often a statement of a sales goal for a period of time. It is typically…

Plastic Surgery Trends

Plastic surgery is expected to be the biggest emerging market by 2020, according to a report from Persistence Market Research. North America and Europe will dominate the global plastic surgery market due to the growing aging population and a general acceptance of aesthetic procedures. In Europe, France, Germany, Italy, Spain and the U.K. hold the…